Many things have changed, mobile is now an important part of our lives and our lives. People start quickly changing the way they search for products, watch videos, browse content, play, and more. As a result, there are many more opportunities to reach consumers through channels, screens and formats. This experience has never been better, but it also becomes complex.
Over time, Google ads have evolved by helping connect people with Google search to help others connect in each of the steps of the consumer journey through video, text, display, among others.
This is why Google is innovating its services,from the name to opting for simpler solutions for the sale of its advertising products, the new names that are introducing on the market are:
Transforming to Google Adwords
Google Ads helps marketers connect with billions of people who find answers in searches, watching youtube videos, browsing places on Google Maps, discovering apps on Google Play, and browsing content on the web.
In this new platform Google has focused on helping small businesses,introducing a new type of campaign to make starting with online advertising a better experience. This will apply Machine Learning to help them get better results.
Stronger collaboration with Google Marketing Platform
This new platform came to unify DoubleClick and Google Analytics 360 under a single name. This happens after hearing feedback from millions of marketers who mention the real benefit of using ads and analytics together,including a better understanding of their customers and better business results.
This tool will help us achieve our customers’ goals by building new integrations between Analytics and DoubleClick. It also helps plan, purchase, measure, and optimize digital media and customer experiences in one place.
As part of this platform, Display and Video 360are being announced, which will allow you to collaborate and run campaign ads with DoubleClick features in one place.
The Unified Platform: Google Ad Manager
The way content has been monetized has also changed. With people accessing multi-screen content and growing demand for programmatic advertising, publishers need to manage their business more simplified and efficiently.
That’s why the last three years Google began working together with DoubleClick for Editors and DoubleClick Ad Exchange to completely unify them under a programmatic platform called Google Ad Manager.
Next month these changes will begin to be applied, not only on the new platforms, but graphically they will also change their logos, but this is still a secret.
MiWeb will be aware of the official announcement of these changes. If you want to witness this, you can register hereand follow the official live launch on July 10 at 10 a.m.