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Innovation at Google is Life

On July 10th, Google’s new transformation and new platforms were introduced that will improve the user experience. So here are some important points of this presentation. Digital advertising must be transparent, valuable and reliable for users. Transparent in capturing and managing your customers’ data to optimize and personalize the user experience. Valuable,in the sense of …

A new regulation affecting the data you collect on your website

A while ago, the General Data Protection Regulation (GDPR) began to govern and you see, read, listen and talk a lot about this, but do you know what it means? The Regulation covers a legal space on the use and collection of personal data, in other words, it protects the right to privacy and privacy …

UTEL case study at Think with Google

We presumed them that he appeared in Think with Google our success story at AdWords UTEL one of our customers, the University 100 online UTEL,where the focus is on the use of Similar Audiences for the search network, with the aim of generating conversions, in this case, filling out a contact form, focusing on users …

GOOGLE WEEK Colombia 2017

Last 10,11,12 and 13 October was the long-awaited Google Week Colombia October 2017, an event that takes place twice a year in April and October, it brings together countries from the region of Central America and the Caribbean. On this occasion we were my partner Yarelis Fallas and I, Amanda Jiménez, and I have to …

MiWeb arrives in Colombia with the Digital Intelligence Alliance

This May he was very moved by the countries belonging to the Digital Intelligence Alliance. During a weekend Paul Fervoy of MiWeb, Hebert Hernández de Abaco in Mexico, Daniel Falcón de Neo, Peru and Pablo González of Mentality Web of Chile,met to organize and standardize the processes to start commercial operations in Colombia. Well, yes! …