COVID-19. Revisa las medidas que puedes adoptar para responder rápidamente ante esta contingencia. Consúltalas aquí.

[wpml_language_selector_widget]

The great ones move to D2C omnichannel

Currently, digital media is gaining popularity, some of the most recognized brands are creating their native e-commerce to offer products online and give the consumer the option to get the product they want from the comfort of their home. This is generating a change in the distribution chain, becoming a D2C (direct to consumer) channel, …

GOOGLE WEEK Colombia 2017

Last 10,11,12 and 13 October was the long-awaited Google Week Colombia October 2017, an event that takes place twice a year in April and October, it brings together countries from the region of Central America and the Caribbean. On this occasion we were my partner Yarelis Fallas and I, Amanda Jiménez, and I have to …

Stop all organic activity on social media (Looking for profitability)

By Amanda Esteban and Amanda Jimenez. Avinash Kaushik is one of the most important gurus in the digital medium, this makes him really interesting for his blog. Peeeero, sometimes gets more excited about the account, as in this case, where it takes the time to tell us in a little more than 10 pages about …

The ad strategy in Gmail

Most people who have Gmail may have come across something like this: Well, this is part of Adwords’ Gmail ad strategy. We well know that email marketing or e-mailing is the mass sending of information to customers (habitual or potential) via email, because then Adwords ads in Gmail inboxes are part of email marketing. That …

AdWords For Business Benefits

Google Adwords offers two different ways to run an ad on the web: pay-per-click and pay-per-thousand impressions. On pay-per-click advertisers pay for search results for keywords relevant to their products or services. To run a successful ad campaign in Google Adwords you need to study and group keywords, use geographic filters, define a daily budget …