COVID-19. Revisa las medidas que puedes adoptar para responder rápidamente ante esta contingencia. Consúltalas aquí.
Look up tables with Google Analytics regular expressions We tell you what they are, how they work, and what regular expression tables are used for in Google Analytics, also known as RegEx lookup tables. REGULAR EXPRESSIONS Regular expressions, also known as “Regex”, are a sequence of characters that form a search pattern that is used …
Do you have an E-commerce? So, cool, excellent, lots of products, traffic, and everything seems to turn out well… But… for some reason they don’t come to the shopping, and you’d like to know why the hell not? What you need is the Checkout Funnel report that will tell you where they are leaving, and if you put the batteries, you can see which products add the most and what is the preferred payment method.
Avinash Kaushik, the digital issues guru and one of the most knowledgeable people in the digital world, shares endless rather interesting content, and this is no exception. This time Kaushik introduces us to the article “On-Your-Feet Critical Thinking: Metrics Edition” where it urges readers, to be a little more critical as to what we read, …
Continue reading “The personal criterion of metrics according to Avinash Kaushik”
Thinking about implementing Google Tag Manager(GTM) to measure your online business? Before you start we recommend reading this guide that will be very useful to know the best way to proceed with the implementation before you call the IT team.
Any owner, operator or marketeer who is minimally interested in an E-commerce should know that optimizing it and measuring results goes beyond the profit you are generating at the end of the day. We must go further, as in what part of the sales process our users are going, how much is the average ticket, which brand or product is best sold, etc. These insights help us make much more focused decisions that build better results.
Google Adwords offers two different ways to run an ad on the web: pay-per-click and pay-per-thousand impressions. On pay-per-click advertisers pay for search results for keywords relevant to their products or services. To run a successful ad campaign in Google Adwords you need to study and group keywords, use geographic filters, define a daily budget …
En Incubeta operamos bajo una marca compartida que refleja nuestro objetivo: facilitar a las empresas el "llegar al siguiente nivel de crecimiento".
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