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RegEx Look up tables in Google Analytics

Look up tables with Google Analytics regular expressions We tell you what they are, how they work, and what regular expression tables are used for in Google Analytics, also known as RegEx lookup tables. REGULAR EXPRESSIONS Regular expressions, also known as “Regex”, are a sequence of characters that form a search pattern that is used …

Checkout Funnel at Google Analytics

Do you have an E-commerce? So, cool, excellent, lots of products, traffic, and everything seems to turn out well… But… for some reason they don’t come to the shopping, and you’d like to know why the hell not? What you need is the Checkout Funnel report that will tell you where they are leaving, and if you put the batteries, you can see which products add the most and what is the preferred payment method.

The personal criterion of metrics according to Avinash Kaushik

Avinash Kaushik, the digital issues guru and one of the most knowledgeable people in the digital world, shares endless rather interesting content, and this is no exception. This time Kaushik introduces us to the article “On-Your-Feet Critical Thinking: Metrics Edition” where it urges readers, to be a little more critical as to what we read, …

Guide to Improved Ecommerce

Any owner, operator or marketeer who is minimally interested in an E-commerce should know that optimizing it and measuring results goes beyond the profit you are generating at the end of the day. We must go further, as in what part of the sales process our users are going, how much is the average ticket, which brand or product is best sold, etc. These insights help us make much more focused decisions that build better results.

AdWords For Business Benefits

Google Adwords offers two different ways to run an ad on the web: pay-per-click and pay-per-thousand impressions. On pay-per-click advertisers pay for search results for keywords relevant to their products or services. To run a successful ad campaign in Google Adwords you need to study and group keywords, use geographic filters, define a daily budget …