As always, at Extendo we encourage customers to make data-driven marketing decisions and this is easier with the new version of Google Analytics, which has a customer centric approach and brings machine learning functionalities.
Category Archives: Analytics
Measure and Conquer! What do you need to measure in an e-commerce?
In light of e-commerce growth in all types of categories due to COVID-19, companies of any size or business line cannot stay away from knowing what their customers want and for this they need to measure everything that “says” online purchase.
What should I consider to digitize the company?
Marketing is the process of creating value for our customers today and innovation is the process of ensuring that we continue to add value tomorrow. Companies then are organization systems created to create value today and continue to do so tomorrow.
What is gtag.js and what is it for?
Global Site Tag is a library (a set of javascript variables, functions and programs that we can load on our site) designed to use the entire Google suite and third parties. It also simplifies labelling, exchange and analysis between different products. Gtag.js makes processes much easier by keeping tags from different products in one place …
Unseed, simplify and enrich your analytical tool data through Tealium
In the world of digital analytics there are various tasks that can be asked for by your customers or a co-worker. For example, at some point you’ve tried to cross-reference information between two different analytics tools, such as combining information from a CRM and Analytics. You may have also wanted to cross-reference CRM information with …
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The best tools for data visualization (dashboards)
Every day, we are exposed to indicators that help us verify that everything is working as it should or that you need certain adjustments to do so. From the tiny battery that shows us the remaining charge of our smartphones, to the car dashboard with detail of speed, gasoline and performance of our vehicle.